For anglers around the globe, Japan is a dream destination. The country is renowned for its meticulous craftsmanship, innovative technology, and a fishing culture that sets global standards. Whether it's the silky smooth drag of a premium reel or the perfectly balanced action of a handcrafted rod, Japanese fishing gear is synonymous with quality. However, accessing the full Japanese market has always been a challenge. But with Rakufun Japan proxy shopping service, that world is now at your fingertips, thanks to a direct partnership with POINT, one of Japan's most prominent fishing tackle retailers. This guide will introduce you to POINT, explore the exceptional brands you can find there, and walk you through the simple process of purchasing JDM (Japanese Domestic Market) gear and having it shipped anywhere in the world using Rakufun.
Table of Contents
What is POINT?
POINT (釣具のポイント) is a powerhouse in the Japanese fishing retail landscape. With a long history and a network of physical stores across Japan, from major cities to coastal fishing hubs, POINT has established itself as a go-to destination for both amateur hobbyists and seasoned professionals. Each location is staffed by knowledgeable anglers who are passionate about the sport and their products.
What makes POINT special is its role as an official retailer for nearly every major Japanese fishing brand. This means they have direct access to the latest releases, limited-edition colorways, and exclusive "Japan-only" models that never see international distribution. They offer an extensive selection that covers everything from freshwater bass fishing and intricate saltwater jigging to tranquil fly fishing and surf casting. Shopping with them provides an authentic slice of Japanese fishing culture, offering a curated selection that is often superior to what can be found outside the country.
Why POINT Is a Top Choice for Fishing Gear in Japan
POINT has established itself as a trusted name in the Japanese fishing community. With a chain of stores strategically located across the country, POINT offers anglers access to an incredible depth of inventory that spans everything from entry‑level rods to premium JDM (Japanese Domestic Market) gear. Each POINT location is staffed by knowledgeable anglers, known as Meisters, who provide expert advice and ensure that the products on the shelves meet the highest standards of quality.
When you shop at POINT, you are not just buying tackle—you are tapping into decades of collective angling experience. The store’s online presence mirrors the quality of its physical locations, featuring detailed product descriptions, current inventory updates, and frequent releases of new and limited‑edition gear.
Top Brands and Gear Worth Exploring
POINT carries an extensive range of JDM fishing tackle from Japan's most respected manufacturers. Here are some of the brands and specific products that might catch your attention.
Shimano: The Industry Standard

Shimano is the undisputed leader in fishing tackle worldwide. For 2026, the company has released updated versions of several iconic product lines, many of which are available through POINT's online shop.
- New Exsence Genos – Lightweight, responsive rods equipped with Shimano's Spiral X Core blank and Carbon Monocoque Grip, designed for sea bass and light saltwater applications. These rods maximize feedback and fish-fighting control.
- Poison Glorious – The third generation of Shimano's high-performance lure rods, engineered for serious predator anglers who demand more from their gear.
- Stella SW – The flagship spinning reel series, widely regarded as the pinnacle of reel engineering, featuring Infinity Drive technology and X-Protect waterproofing. Built for serious saltwater anglers who demand the very best.
- SLX 71 JDM Baitcasting Reel – A compact and easy-to-handle reel offering smooth casting and better control with lures. If you are looking for a reliable Shimano baitcasting reel with good control, smooth performance, and durability, this is a solid option.
- Grappler – A versatile lineup covering everything from inshore sport to reef fishing, equipped with light-but-strong CI4+ reel seats and V-hold grips for superior stability under extreme load.
- Shimano Soare Rise Shot Blade – A spin tail jig equipped with center of gravity shifting technology for exceptional casting distance. Holograms mimic the realistic patterns of baitfish scales.
Daiwa: Innovation and Power

Daiwa competes head-to-head with Shimano, offering reels and rods that many anglers consider equally excellent.
- Daiwa Zillion (JDM) – Widely regarded as a great reel. Made in Japan, it benefits from superior manufacturing standards.
- Daiwa Saltiga Expedition – Designed for serious offshore adventures, built to withstand the demands of big game fishing while maintaining smooth, powerful performance.
- Daiwa Morethan – A premium series that balances saltwater durability with refined ergonomics.
- Daiwa Trout X AT 66UL – A specialized trout rod offering various lengths, from compact short models (4.0ft–5.0ft) to regular-length options up to 6.6ft.
Abu Garcia: Swedish Heritage, Japanese Precision

While Abu Garcia originated in Sweden, its Japanese division produces specialized rods and reels that cater to both heavy power fishing and ultra-fine BFS techniques.
- Abu Garcia Bass Field – A baitcasting rod specifically designed for bass fishing, catering to a wide range of anglers from beginners to experienced fishers. The BSFS-672L model weighs just 105g, offering exceptional portability without sacrificing performance.
Megabass: The Artisan's Choice

Megabass is known for exquisite, lifelike finishes and meticulous attention to detail. Their lures are considered precision-engineered masterpieces, trusted by elite professionals to win on the world's most competitive stages.
- Megabass Karashi Spinner 70mm – A lipless minnow and shad lure designed for a wide range of freshwater and saltwater applications. Available in the HT ITO Wakasagi colorway.
- Megabass Vision 110 Jerkbait – The flagship lure of the brand, widely considered the standard for tournament bass fishing worldwide. The lineup includes the deeper diving Vision 110+1 and the compact Vision 110 Jr. for finesse presentations.
- Megabass Magdraft Freestyle – A 5-inch soft bait that has become the gold standard for swimbait fishing, with a lifelike swimming action that triggers strikes from even the most pressured bass.
- Megabass Anthrax 100 – A wake bait equipped with a roller gyro balancer system that generates a high-pitched clicking sound, creating a variety of multi-actions depending on retrieve speed. At a slow retrieve, it creates a subtle surface wake, while stop-and-go retrieves produce enticing darting movements.
These boutique JDM brands are often less known internationally but are highly regarded among Japan's fishing community for their specialized, performance-driven tackle.
- Evergreen – Renowned for its high-quality jerkbaits and crankbaits with lifelike finishes.
- OSP (Osaka Seiko Products) – A brand known for its innovative soft plastics and hard baits.
- Raid Japan – A lifestyle brand dedicated to overcoming the challenges of heavily fished urban waters. Their lures are designed for maximum visual appeal and high-vibration actions that trigger strikes when other baits fail.
POINT has steadily expanded its own private label over the years. Their "Point Original" lineup includes everything from XF En-sui float rigs to various terminal tackle, offering budget-friendly alternatives for beginners and specialized gear for advanced anglers.
Why Shop for Fishing Gear Through Rakufun?
Even with POINT's incredible inventory, international anglers have historically faced two major hurdles. First, you cannot easily walk into a POINT store in Japan. Second, many Japanese retailers do not provide international shipping. Rakufun eliminates these barriers.
Rakufun has established a direct partnership with POINT, allowing you to shop their entire online catalog as if you were at a store in Tokyo. Instead of navigating the complexities of Japanese addresses and bank transfers, Rakufun’s proxy service acts as your dedicated Japanese shopping assistant. Because Rakufun and POINT are now integrated partners, you can use Rakufun’s integrated search function to browse POINT's entire inventory and place an order directly without manually copying links.
What to Know Before Buying Fishing Gear from Japan
Before you start shopping, there are a few things to keep in mind to ensure a smooth experience.
Shipping Costs.
Rods and reels vary in size and weight. A long surf rod may require special packaging, while lighter reels can be shipped affordably. Consolidating multiple items into one shipment is highly recommended to minimize per‑item shipping expenses.
Voltage and Maintenance.
Most fishing gear—rods, reels, lures—does not rely on electricity. However, if you plan to buy electronic accessories (such as fish finders or electric reels), note that Japan uses 100V electrical systems. Check voltage compatibility before purchasing any powered equipment.
Condition Terminology for Used Gear.
If you browse POINT’s second‑hand sections, you will encounter condition labels. “美品 (bihin)” indicates excellent condition with minimal wear, “良品 (ryohin)” denotes good condition with light signs of use, and “ジャンク品 (junk)” means the item is sold as‑is with significant issues—best avoided unless you are comfortable with repairs.
JDM vs. Global Models.
Some products sold in Japan have different specifications than their international versions. JDM rods and reels often feature higher‑grade components, unique colorways, or Japan‑only tuning. Do your research on the specific model number to understand exactly what you are getting.
Purchasing your dream fishing gear is a straightforward, secure process with just a few steps.
Step 1: Search for Your Gear Open the Rakufun app or website and use its integrated search function. Because POINT is an official partner, Rakufun can access their full catalog directly. You can browse by brand or product name (e.g., "Shimano Nexave," "Yamaga Blanks Blue Sniper").
Step 2: Select and Order Once you find the product you want, select the correct model and add it to your Rakufun cart. Proceed to checkout. If you have any questions about the product, contact Rakufun support team directly.
For high-value rods or reels, consider adding Rakufun's Photo Verification service. You can request detailed images of the actual item after it arrives at the warehouse, giving you peace of mind before the item is shipped internationally.
Step 3: Warehouse Arrival and Consolidation The seller (POINT) ships your gear to Rakufun's secure domestic warehouse in Japan. Once your package arrives, you'll receive a notification. Rakufun offers free consolidated warehousing. This allows you to collect orders from different sellers over a 90-day period and combine them into a single shipment, a huge benefit for reducing shipping costs.
Step 4: Choose Your Shipping Method When you're ready, request consolidation. Rakufun will combine all your items into one package and weigh it. Then, you select your preferred international shipping method like DHL or EMS. Rakufun will professionally repack your items for safe transit, and you'll receive a tracking number to monitor your package until it arrives at your doorstep.
Key Considerations Before Buying
Electrical Compatibility
If you are purchasing electronic fishing gear such as a fish finder, electric reel, or rechargeable headlamp, be aware that Japan operates on 100V / 50-60Hz electricity. If you are in a region with 110-120V (North America), the difference is generally minor, and a plug adapter may suffice. However, for 220-240V regions (Europe, Australia, most of Asia), you will need a step-down voltage converter to avoid damaging the device. Some electronics may be rated for dual voltage (100-240V), so always check the product specifications before buying.
JDM vs. Global Models
JDM products from Shimano and Daiwa are often manufactured in Japan, while the same models sold in international markets (USDM) may be produced elsewhere. For example, the JDM Zillion is made in Japan, while the Tatulas and USDM Zillion are made in Thailand. Many anglers prefer JDM versions for their superior quality control. Before ordering from POINT, be sure to research the specific model to understand what you are getting. For JDM reels, look for the "Made in Japan" designation on the packaging.
Shipping Costs and Packaging
Fishing rods are long, and reels are compact but heavy. Consolidating multiple items into a single shipment helps reduce costs. Use Rakufun's free warehouse storage (up to 90 days) to wait for all your items to arrive before shipping. For rods, ensure the seller packages them in sturdy tubes to prevent damage during transit. POINT ships with care, but adding a note in your Rakufun order can provide extra assurance.
Customs and Import Duties
Import duties vary by country. In the US, items under $800 often enter duty-free. In other regions, duties vary by product category. Check your local regulations before ordering.
Warranty and Service
Most JDM products carry warranties valid only in Japan. For many anglers, this is an acceptable trade-off given the savings and superior quality. For high-value reels, consider purchasing from a shop that offers international warranty or repair services.
Final Thoughts
Investing in Japanese fishing tackle from POINT is more than an equipment upgrade—it is an entry into a fishing culture that prizes precision, innovation, and craftsmanship. Whether you choose Shimano's advanced rod technologies, Daiwa's powerful reel engineering, Megabass's lifelike lures, or the specialized offerings of brands like Evergreen and Raid, you are selecting gear that has been honed on some of the world's most demanding fishing grounds. With Rakufun, accessing POINT's extensive inventory is straightforward. The Link2Buy feature allows you to purchase from any Japanese website, consolidation makes shipping economical, and the 0% purchasing fee means you pay only for what you buy. Your next casting rod, baitcasting reel, or tournament-winning lure is just a few clicks away.