Japan's Mercari is one of the most lively secondhand marketplaces in the world. Everyday sellers list rare anime collectibles, almost-new fashion, discontinued games, and much more — often at very reasonable prices. For international fans who can't directly shop due to language, payment, or shipping barriers, Rakufun can help you with that. As a Japan proxy service, Rakufun has an official partnership with Mercari. Through Rakufun, you can easily browse listings, make purchases from Mercari. This article walks through why Mercari draws so many buyers, what’s trending right now, how the Rakufun × Mercari collaboration works, the clear step-by-step process, and realistic things to watch out for.
Table of Contents
- What is Mercari?
- Why Buy from Mercari?
- Popular Items on Mercari
- Rakufun x MERCARI Strategic Partnership
- Step-by-Step Purchase Process via Rakufun
- Is Shopping Mercari on Rakufun Suit for You?
- Notice for Shopping
- Conclusion
- FAQ
What is Mercari?

Mercari stands as one of Japan's key online platforms for buying and selling goods, primarily focusing on consumer-to-consumer (C2C) transactions. Launched in 2013, it has grown into a significant marketplace where individuals can list and purchase a wide array of items, often at competitive prices due to its emphasis on secondhand and unused products. With millions of monthly active users in Japan, Mercari facilitates substantial transaction volumes, making it a go-to resource for everyday essentials, collectibles, and unique finds. The platform's integration with local delivery services, such as partnerships with Yamato Transport and Japan Post, enables anonymous shipping from convenience stores, which contributes to its widespread adoption in the Japanese market.
Why Buy from Mercari?
Mercari’s popularity in Japan is tied closely to local consumer habits. Japanese users tend to take good care of personal belongings, which makes the resale market particularly active and reliable compared to many other countries.
People choose Mercari for several practical reasons:
- Access to items no longer sold in stores — discontinued, vintage, or limited-edition products frequently appear when owners declutter or upgrade.
- High average condition of secondhand goods — many Japanese sellers maintain items carefully and provide honest, detailed descriptions with clear photos.
- Competitive pricing — often significantly lower than retail, with room to negotiate on some listings.
- Exclusive Japanese releases — anime goods, gaming items, cosmetics, fashion brands, and character merchandise that are hard or expensive to find outside Japan.
These factors make Mercari especially appealing for collectors, enthusiasts, and value-conscious shoppers — provided buyers review listings carefully.
Popular Items on Mercari

Mercari's listings reflect current trends in Japanese consumer interests, with certain categories consistently drawing attention. Based on transaction data from recent years, entertainment and hobbies dominate, representing over 40% of activities, while fashion follows at around 22%. Here is a selection of top popular items that users frequently seek and purchase:
- Anime and Character Goods: Items like Pokémon cards, Yu-Gi-Oh! trading cards, and anime figures are highly sought after, especially among collectors. These often include limited-edition releases or vintage pieces.
- Fashion and Accessories: Athletic apparel, handbags from brands like Coach or Louis Vuitton, and alternative fashion items from Japanese and Korean influences perform well.
- Beauty Products: Japanese cosmetics and skincare products attract buyers looking for affordable, high-quality options.
- Electronics and Gaming: Consoles like Nintendo Switch, controllers, and retro games are common, alongside figurines and collectibles such as Funko Pops or Gundam plastic models.
- Toys and Collectibles: Plushies, action figures, and K-pop merchandise round out the list, appealing to fans of global pop culture.
These items highlight Mercari's strength in offering niche products that may not be easily found elsewhere, though availability fluctuates based on user listings.
Rakufun x MERCARI Strategic Partnership
Rakufun has established a strategic partnership with Mercari, positioning itself as an official or integrated proxy facilitator for the platform. This cooperation enables direct, real-time access to Mercari listings within Rakufun's web and app, with features such as automatic translation, zero purchase fees on Mercari (and select other sites), and streamlined purchasing on behalf of users.

Through this arrangement, Rakufun handles the buying process from Mercari sellers, receives items at its Japanese warehouse, and manages consolidation and international shipping. The partnership reflects efforts to bridge Mercari's domestic-focused model with global demand, particularly for collectors, resellers, and enthusiasts seeking Japanese-exclusive or secondhand items. It aligns with broader trends where proxy services expand access to major Japanese marketplaces while addressing logistical challenges like language, payments, and cross-border delivery.
Step-by-Step Purchase Process via Rakufun
Rakufun operates as a Japan proxy platform with web and app interfaces, partnering with various Japanese sites including Mercari. Here is the process of shopping Mercari on Rakufun:
- Search and Browse: Login to Rakufun and search for desired items on Mercari site within Rakufun. Real-time updates and translations help identify products.
- Add to Cart and Order: Select items, add them to the cart, and place an order. Rakufun handles the purchase on behalf of the user. At this stage, you can optionally request a photo service. Rakufun takes extra photos of the actual received item allow you to personally verify condition before proceeding to shipping. This is particularly useful for secondhand Mercari purchases where conditions can vary.
- Warehouse Receipt: Once the seller ships the item to Rakufun's warehouse in Japan, it's inspected and stored (with up to 90 days free storage available).
- Consolidation and Shipping: Users can combine multiple packages into one shipment, then select a delivery method and route for international transport.
- Delivery: The package is shipped to the user's address, with tracking provided.
Due to the Rakufun × Mercari partnership, purchasing is straightforward and fully handled within the Rakufun platform — no need to create a separate Mercari account or deal with Japanese payment systems.
Is Shopping Mercari on Rakufun Suit for You?
Utilizing a Japan proxy service like Rakufun to shop on Mercari is particularly suited for individuals who:
- Seek specific, rare, or vintage Japanese items not available through global retailers or other export platforms.
- Are comfortable with the secondary market and understand the risks associated with buying pre-owned goods from individual sellers.
- Value the breadth of choice and potential cost savings enough to navigate a multi-step process and manage the total cost of ownership (item + optional fees + shipping).
- Are patient with longer shipping timelines and proactive about understanding their country's customs regulations.
It resolves frustrations like unavailable international shipping, language hurdles, or payment incompatibilities, best for planners tolerant of 2-6 week total timelines.

Notices for Shopping
While proxy services unlock access, users should be aware of several factors:
- Final Cost: The total cost includes the item price, domestic Japanese shipping, international shipping, and potentially insurance. It's crucial to calculate this sum before purchasing.
- Transaction Finality: Purchases on marketplaces like Mercari are generally final. Proxy services act on your instruction, so returns or refunds are highly difficult and often impossible, especially if the issue is not with the service's handling but with the item's condition as described by the original seller.
- Item Condition: Descriptions and photos are provided by individual sellers. While most are accurate, there is an inherent risk in buying second-hand goods unseen.
- Shipping Times & Customs: International shipping can take weeks, and recipients are responsible for any import duties or taxes levied by their home country, which are separate from all paid fees.
Conclusion
Mercari offers a rich snapshot of Japan's resale vitality, blending affordability, variety, and cultural uniqueness across massive transaction volumes. Through the Rakufun × Mercari partnership and Rakufun’s proxy service — including tools like optional photo verification — international buyers can conveniently participate, whether for rare collectibles, fashion deals, or authentic Japanese goods. By understanding the process, target users, and realistic risks, shoppers can decide if this route aligns with their needs.

FAQ
Q: What are the manual order processing times?
A: Manual order processing times are from Monday to Friday, 10:00 to 19:00 (Japan time). If orders are not processed on the same day, they will be handled on the next working day. Manual customer service is off during weekends and holidays (subject to holiday notices).
Q: Can items on the Mercari platform be returned if they are counterfeit or defective?
A: Items on the Mercari platform do not support return or exchange services. Rakufan cannot guarantee any second-hand items sold. Please be aware and do not purchase it if you have concerns.
Q: Can orders be canceled if the wrong item is purchased?
A: Orders that have been successfully placed cannot be canceled due to personal reasons. Please confirm that the item is what you want before placing an order.
Q: Under what circumstances would a seller request to cancel an order?
A: Some sellers have their own rules, and if we do not comply with their rules, they may request to cancel the order. We will negotiate with the seller under the condition of continuing the transaction. If the seller still wishes to cancel the order, the status of the order will change to "seller has canceled." Members can enter the order details and click the refund button in the lower right corner. The refund will be returned within 1-2 days.
Q: Why are some items not available for purchase?
A: Some items may have been reserved by other buyers, creating dedicated pages. Rakufan sets these items as unavailable for purchase to prevent accidental purchases. Some items require confirmation with the seller before ordering, so Rakufan sets them as manual purchasing status. (Currently in the beta testing phase, the platform's API integration feature is not fully developed, which may result in some items not being set up. Please judge whether immediate purchase is possible. Using the wrong purchasing method may upset the seller, severely impacting the success rate of proxy purchasing and potentially leading to the account being blocked or receiving negative feedback from the seller, making it impossible to purchase items from that seller in the future, affecting the overall interests of customers using this platform. Please purchase with caution.)
Q: How to order items marked "Please contact customer service"?
A: Consult manual customer service to understand why the item is set to manual purchasing status:
1. If it is due to payment upon arrival, you can ask customer service to inquire with the seller about providing a free shipping price.
2. If the item cannot be purchased directly, you can ask customer service to communicate with the seller. After the seller's reply, customer service will grant you purchasing permission, and then you can proceed with the purchase.
Q: Does a successful payment guarantee the purchase of the item? What if the order is not successful?
A: After successful payment, you can observe the purchase status. A successful purchase indicates a successful transaction, and orders cannot be canceled after a successful purchase; conversely, if the purchase fails, a full refund will be issued. If the order is canceled later due to reasons such as inability to ship by the seller or other issues, a full refund will also be issued, so please rest assured. Refunds will be returned to the original payment method within 1-2 days.
*For manual orders, message handling fees (currently free) are non-refundable.
Q: What are guaranteed logistics and unguaranteed logistics?
A: Here is the difference between guaranteed and unguaranteed:
Guaranteed logistics: Services that provide a waybill number for tracking and offer compensation in case of lost or damaged parcels. Regular mail (ordinary mail, can be sent by affixing postage stamps)

Unguaranteed logistics: Services without a waybill number for tracking, where parcels typically take around a week to arrive, no deliveries on weekends or holidays, and no compensation coverage. The seller has not yet decided on the shipping method:

Q: How many days does it take for the item to be shipped after a successful order? When will it be stored in the warehouse?
A: In general, sellers w



















